Four things marketing agencies don’t know about their clients

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Disclaimer

1. Most Marketing Leads spend a minority of their time actually marketing

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  • Developing your team
  • Managing upwards
  • Budgeting and Forecasting.

Developing your team

Managing upwards

Budgeting and Forecasting

What does that mean for agency partners?

2. Short-term financial performance rules.

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See the Forest. Not the trees.

What does that mean for agency partners?

3. They’ll be customer first. Unless the numbers are off.

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What does that mean for agency partners?

4. They know what the right thing to do is but feel constantly thwarted

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What does that mean for agency partners?

The Bottom Line

  1. how they make money
  2. their industry dynamics
  3. their constraints
  4. their frustrations, hopes and motivations.

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