Eight pitfalls in Marketing and how to avoid them

1. Not choosing your numbers wisely

2. Waiting for Phase 2.

  1. Maybe it’s hard to do and will take up time. Usually, there’s the pernicious drive to “Just get something out.”
  2. By the time Phase 2 is supposed to happen the business will have pivoted and investment will be going somewhere else. Or the people who promised to do it have left and the new person won’t.

3. Being clear about what is and isn’t an objective.

4. Using the word engagement.

5. The lack of desire to get involved in and understand numbers.

6. Not understanding Confirmation bias

7. Agencies being seen as servants, not partners

8. Abdicating strategic development



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store