With Zoe Edwards, Principal Recruitment Consultant for The Industry club — I am the host of a podcast called ‘Everybody hates your brand’ which covers everything from CRM to Customer Experience to Brand to Behavioural Science. I also interview some fascinating guests. From an accessibility perspective, I wanted to turn them into articles as well. As our Season 3 premiere, (which…

Thoughts from agency leaders — I am the host of a Marketing podcast called ‘Everybody hates your brand’ which covers everything from CRM to Customer Experience to Brand to Behavioural Science. I also interview some fascinating guests and in some cases, agency leaders. …

Where your Marketing pet hates go to die. — If you’re not familiar with it, Room 101 was introduced in the novel ‘1984’ by George Orwell. It’s a torture chamber in which a prisoner is subjected to their own worst nightmare, fear or phobia. Or more succinctly “the worst thing in the world”. Grim. Not the subject of an…

How to empathise and strengthen your relationship — In a meeting with a former boss at a marketing agency, I made a throw away comment that most marketing leads at clients spend very little time actually marketing because of other responsibilities. This caused some surprise on her part and it got me wondering that if someone as experienced…

Why you shouldn’t be afraid to cut your losses — Every marketing agency I have ever worked for claims to have some proprietary process(es) that are designed to give clients reassurance that the agency has a plan they will work through when presented with a marketing problem or brief. These processes are reassuring, adding structure and a clear path for…

With Eric Folliot, European Marketing Director for Square Enix — My partner, Jennifer Clinehens, and I have a podcast called ‘Everybody hates your brand’. We discuss everything from CRM to Customer experience to Brand to Behavioural Science. We also interview some great guests and we wanted to turn them into articles to increase their accessibility. In our most downloaded podcast…

A Four P’s Battle Royale — Unless you live in a ridiculously remote area of the globe, it would be hard not to know about the video game ‘Fortnite’. Developed by Epic Games, it launched in September 2017. Since then it has become one of the most played and famous video games in the world. As…

Invest in your marketing skills. — In 2017, Econsultancy published a report entitled ‘How Marketers Learn’. The goal was to identify how marketers were approaching their professional development. Its primary message can be simplified down to one mantra: Always be learning. It’s a mantra that is ever more applicable. The world of marketing barrels along at…

How PlayStation came so close to the perfect email — As is the case in this pandemic, I have been playing a fair few video games. I recently bought and finished Far Cry 5, a 2018 title that was on sale for the bargain price of about seven quid in PlayStation’s store (at time of writing it’s £49.99). In addition…