With Eric Folliot, European Marketing Director for Square Enix

A Four P’s Battle Royale

Image is taken from Microsoft store

Invest in your marketing skills.

Photo by Alora Griffiths on Unsplash

How PlayStation came so close to the perfect email

Image is taken from Uncharted 4: A Thief’s End published by Sony PlayStation

How to have confidence in your effectiveness

Photo by Nick Hillier on Unsplash

What areas should you improve on?

Photo by Branko Stancevic on Unsplash

If you’re doing no self-improvement, don’t worry

Why you should tell customers why you’re emailing them

Photo by Alexander Hafemann on Unsplash

Higher costs require higher effectiveness

And charges for the privilege

Photo by David Ballew on Unsplash

Yes, that is a pun — No, I am not sorry

Photo by Cory Bouthillette on Unsplash

How to use insight to make better decisions

Photo by Victoriano Izquierdo on Unsplash

Rob Voase

Over twenty years of marketing experience in big brands, small brands, agency & client-side. I’ve worked in Australia and the UK and still miss Sydney daily.

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