New entries to marketing purgatory — Since I launched the ‘Everybody hates your brand’ Room 101 here, there have been some new additions from people who I have interviewed for the podcast. Zoe Edwards, Principal Recruitment Consultant for the Industry Club said this: I would probably put in the feedback “Not the right cultural fit.” Because…

Or “How golfers can be convinced of anything if it will lower their handicap.” — If I was to ask you about the brands that are the most accomplished marketers in the world right now, I’d probably get a bunch of different answers. Some would suggest Apple. Some would bring up Nike. Some of the classic Unilevers or Proctor & Gambles. …

For those about to read…..we salute you. — “The key business lesson from AC/DC is that if you do something well, stick with it. AC/DC don’t force experimental new songs on their audience. They give them what they want. And they do it exceptionally well.” Jesse Fink, author of The Youngs: The Brothers Who Built AC/DC You might…

With Zoe Edwards, Principal Recruitment Consultant for The Industry club — I am the host of a podcast called ‘Everybody hates your brand’ which covers everything from CRM to Customer Experience to Brand to Behavioural Science. I also interview some fascinating guests. From an accessibility perspective, I wanted to turn them into articles as well. As our Season 3 premiere, (which…

Thoughts from agency leaders — I am the host of a Marketing podcast called ‘Everybody hates your brand’ which covers everything from CRM to Customer Experience to Brand to Behavioural Science. I also interview some fascinating guests and in some cases, agency leaders. …

Where your Marketing pet hates go to die. — If you’re not familiar with it, Room 101 was introduced in the novel ‘1984’ by George Orwell. It’s a torture chamber in which a prisoner is subjected to their own worst nightmare, fear or phobia. Or more succinctly “the worst thing in the world”. Grim. Not the subject of an…

How to empathise and strengthen your relationship — In a meeting with a former boss at a marketing agency, I made a throw away comment that most marketing leads at clients spend very little time actually marketing because of other responsibilities. This caused some surprise on her part and it got me wondering that if someone as experienced…

Why you shouldn’t be afraid to cut your losses — Every marketing agency I have ever worked for claims to have some proprietary process(es) that are designed to give clients reassurance that the agency has a plan they will work through when presented with a marketing problem or brief. These processes are reassuring, adding structure and a clear path for…

With Eric Folliot, European Marketing Director for Square Enix — My partner, Jennifer Clinehens, and I have a podcast called ‘Everybody hates your brand’. We discuss everything from CRM to Customer experience to Brand to Behavioural Science. We also interview some great guests and we wanted to turn them into articles to increase their accessibility. In our most downloaded podcast…